shopfabric.com is an online fabric store with an extensive selection of different styles, designs, and colors to choose from. The concept for this logo design uses expressive handwritten brush strokes for the word “fabric”. The “shop” and “.com” are using the Bodoni font, which has a very fashionable feel to it. The handwritten “fabric” conveys how people can express themselves with their styles, designs, and decorations. The yellow was used for “fabric” to portray characteristics of creativity, happiness, and energy.